jacques van de beuque

Professional Life

Jacques Van de Beuque arrived in Rio de Janeiro by ship in 1946, intending to spend a few months. He carried with him some letters of introduction and soon began to work, adding color to landscape architect Roberto Burle Marx’s drawings. From that time, various events including marriage and starting a family led him to become a permanent part of Brazilian life.

In less than 10 years as a professional in Brazil, and before reaching his 35th birthday, Jacques Van de Beuque began to be noticed in the media because of his professional activities in setting up display windows, stands and expositions, continuing an activity that he had begun while still in France. In 1956 in 1957, he was awarded first place in the Annual Christmas Window Decoration competition in Rio de Janeiro. The following year, he was back in the news (O Globo, July 28,1958) with the Brazil Pavilion at the Universal International Exposition in Brussels.

Jacques Van de Beuque designed hundreds of exhibitions - some small and technical, others larger, more complex and requiring better technique and creativity. In 1968, the Folha de S. Paulo (November 24, 1968) highlighted the stand at the VI Automobile Show created by him as a “daring architectural design of extremely good taste, where everyone can learn unusual and important information about the current state of the automobile industry in Brazil and about their own cars.”

He was hired to design and set up fairs and events for IBM-Brazil over a period lasting almost 20 years. During the decade of the 1980s, he was responsible for the most daring commercial stands of IBM and its principal competitor, Xerox do Brasil. He executed giant projects and became famous as one of the planners of the themed expositions by creating a refined exhibit titled “Leonardo da Vinci” and a giant exposition entitled “Planet Earth” that was awarded the prize for best exhibition of the year by the Art Critics Association of the City of São Paulo.

Thanks to his extraordinarily successful professional life, Jacques Van de Beuque was able to continue to travel, acquire works of art and get to know folk artists in person, study other museums overseas and, above all, continue to obtain the necessary funds for the construction of the Museu Casa do Pontal